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COMPETITIVE ANALYSIS
Competitive Analysis: Welcome
LiveStreaming Clipping features across multiple platforms
A leader in livestreaming video wanted to develop a clipping feature for their livestreaming app. Before spending money on development they wanted to do a Competitive Analysis on the clipping features offered by their direct competitors.
My team and I also analyzed clipping features often offered in adjacent industries to discover possible new features that would be recognized by users but also unique to this industry in order to set the client apart.
Competitive Analysis: Text
By analyzing the livestreaming clipping features that were being offered by industry competitors we were able to identify existing schemas and mental models that current users would likely possess.
Competitive Analysis: Image
By expanding the analysis to adjacent industries such as audiobooks we were able to identify features that users were likely already familiar with and might find useful, but that other livestreaming companies were not utilizing, such as a Bookmark feature.
Competitive Analysis: Image
In total we analyzed the live clipping features already offered by 3 large industry competitors along with application features from 2 adjacent industries to inform our final annotated wireframe sketch (left) and final wireframe (below).
Competitive Analysis: Image
Competitive Analysis: Files
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